Privacy Policy

Last updated: August 26, 2026

This Privacy Policy describes how BePlenish, Inc. (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from beplenish.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details: Name, address, phone number, and email.
Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information: Username, password, and other account security information.
Subscription information: Your subscription plan, delivery frequency, billing schedule, and subscription history.
Shopping information: Items you view, place in your cart, save to your account, or purchase.
Customer support information: Information you include in communications with us, such as messages sent through the Services.
Reviews and content: Product reviews, ratings, photos, and other content you choose to submit.

Some features of the Services may require you to provide certain information. Choosing not to provide this information may limit your ability to use specific features.

Information We Collect about Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data"). This may include:

Device and browser information
Network connection details, IP address
Interactions with the Services (e.g., pages visited, actions taken)

Information We Obtain from Third Parties

We may obtain personal information about you from third parties, including:

Vendors and service providers supporting our Site and Services (e.g., Shopify).
Payment processors to fulfill your orders.
Subscription management providers that administer recurring orders.
Analytics and advertising partners tracking interactions on our Site.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

Process your payments and fulfill your orders.
Manage your subscription, including processing recurring charges and scheduled deliveries.
Send notifications related to your account, purchases, subscriptions, returns, or exchanges.
Arrange shipping and facilitate returns.

Marketing and Advertising

Send promotional emails, SMS messages, or postal mail.
Tailor Services and advertisements to your preferences.

Security and Fraud Prevention

Detect, investigate, or take action regarding fraud, illegal, or malicious activity.
Ensure the security of your account (e.g., safeguarding passwords).

Communicating with You and Service Improvement

Provide customer support.
Improve the functionality and user experience of our Services.

SMS Communication

We may send you SMS (text) messages for transactional and promotional purposes.

Careful Use of SMS: Messages are limited to essential communications, such as order updates, subscription reminders, and important notifications.
Consent: SMS messages require opt-in. You can opt out at any time by replying "STOP" to any message or contacting us directly. Standard message rates may apply.
Privacy: We do not share or sell your phone number to third parties for marketing purposes without your explicit consent.

Cookies

We use Cookies and similar technologies to:

Power and improve our Site and Services.
Run analytics and understand user behavior.
Tailor advertising to your preferences.

Most browsers accept Cookies by default. You can adjust browser settings to remove or block Cookies, though this may impact functionality. For more details about Cookies on our Site, see Shopify's Cookie Policy.

How We Disclose Personal Information

We may disclose your personal information to:

Vendors and service providers (e.g., payment processors, shipping partners, subscription platforms, email and SMS platforms, reviews platforms).
Business and marketing partners to deliver services or promotions.
Affiliates within our corporate group.
Comply with legal obligations or protect our rights and the rights of others.

We do not sell your personal information in exchange for money. However, we do share personal information with advertising and analytics partners so that they can deliver relevant advertising to you. Under the privacy laws of California and certain other states, this sharing may be considered a "sale" of personal information or "sharing" for targeted advertising. You may opt out at any time by contacting us at contact@beplenish.com, by using the cookie preferences banner on our Site, or by enabling Global Privacy Control (GPC) in your browser, which we honor as a valid opt-out request.

Subscriptions and Recurring Orders

When you enroll in a BePlenish subscription:

We store your payment method and subscription preferences in order to process recurring charges and schedule deliveries.
We use your email address and, if you have opted in, your phone number to send subscription notices such as upcoming order reminders, shipping confirmations, and payment failure alerts. These are transactional messages, not marketing, and you will continue to receive them while your subscription is active.
You may cancel your subscription at any time through your account or by contacting us at contact@beplenish.com. Following cancellation, we retain your subscription records as required for tax, accounting, and dispute resolution purposes.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including:

Access/Know: Request details about the personal information we hold about you.
Delete: Request the deletion of your personal information.
Correct: Request corrections to inaccurate personal information.
Portability: Request a copy of your personal information.
Opt-Out: Manage your communication preferences, including opting out of promotional messages and of targeted advertising.
Non-Discrimination: You will not receive discriminatory treatment for exercising any of these rights.

To exercise your rights, contact us at contact@beplenish.com. We may need to verify your identity before fulfilling your request, typically by confirming the email address associated with your orders. You may also designate an authorized agent to make a request on your behalf; we may require proof of that authorization.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to have it removed.

Dietary supplements are not intended for use by children and should be kept out of their reach.

Security and Retention

We take reasonable measures to secure your personal information, and our checkout is processed through Shopify's PCI-compliant infrastructure. However, no system is completely secure. We retain personal information as necessary to fulfill our obligations, resolve disputes, and comply with applicable laws.

Contact

For questions about this Privacy Policy or to exercise your rights, contact us at:

Email: contact@beplenish.com
Address: BePlenish, Inc., 2025 Guadalupe Street, Suite 260, Austin, TX 78705, USA